Building A Major Gifts Program

When

Thursday, June 3, 2021 3:30PM - 5:00PM EDT

Where

Zoom Meeting

Phone: (502) 315-2673

Event Registration

Ticket Type Price
CNPE Member Ticket
$75.00
Non-Member Ticket
$95.00
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Event Details

Fundamentals of planning, execution and evaluation of a Major Gifts program, whether for a staff of one or ten; best practices, big challenges, paths for growth even with small budgets; different models for cultivation, solicitation, stewardship; how to empower your staff and volunteers as partners in building a community of philanthropy.

Instructors:

Larissa Reece, Senior Consultant, Ashley|Rountree and Associates. Larissa has twenty years of experience as a leader in the fundraising profession. During her tenure she has raised over $200 million dollars including many transformational gifts. Her extensive experience includes senior leadership roles in higher education, human service and cultural organizations. Her career has been built on leading highly productive fundraising teams that work to support the organizations core mission while ensuring increases in philanthropic support. Most recently she served as the Senior Vice President for External Affairs at Family and Children’s Place where she implemented a focused annual fund program, planned a comprehensive campaign and ensured that public relations and government strategy supported the agency’s overall mission. Prior to returning to her hometown of Louisville Kentucky, Larissa served as the Vice President for Development and Alumni Affairs at New York Medical College located in Westchester New York. Prior to her role in New York, she served as the Executive Director of Development at the University of Louisville leading the fundraising team for the school of medicine that raised over $150 million during her tenure. Larissa holds a Masters in Higher Education Administration and a Bachelor’s Degree in English both from the University of Louisville. Larissa has been an active and contributing member of the AAMC Group on Institutional Development, the Women in Development of New York City, Association of Fundraising Professionals and the Council for the Advancement and Support of Education. Additionally, she was a member of the inaugural class Johns Hopkins Philanthropy Institute a leadership in the academic medicine development profession focused on best practices in management and leading a development program. She was also a member of the Leadership Kentucky Class of 2016.

Andrea Shepherd, CFRE, is the Market Director of Philanthropy and Donor Stewardship for the CHI Saint Joseph Health Foundations. After losing her father to colon cancer in 2010, she left a career in journalism to become the Executive Director of the Colon Cancer Prevention Project, a grassroots nonprofit based in Louisville. She grew the organization from a one-woman show to a non-profit with six employees and several contract workers. In 2016, Andrea was hired to work for the KentuckyOne Health Foundations (now CHI Saint Joseph Health Foundations) and oversaw a fundraising initiative to expand the cancer center at Flaget Memorial Hospital in Bardstown. When Andrea began the work, there was no history of major gift fundraising at the hospital and there were few prospective major gift donors. Using her strong cultivation and stewardship skills, Andrea was able to raise nearly $1.3 million – about $500,000 more than consultants thought would be possible in the community - and increase the number of annual donors by 62 percent. In 2018, she became a Certified Fund Raising Executive, and in 2019 she was named a national "40 under 40" healthcare fundraiser by the Association of Healthcare Philanthropy. Andrea serves on the Board of the Association of Fundraising Professionals of Greater Louisville and is chair of the chapter's Communications Committee. She has her bachelor's degree in journalism from the University of Kentucky, where she was editor-in-chief of the daily student newspaper. Andrea and her husband Brett, who is also a nonprofit fundraiser, have two sons, Julian, 7, and Liam, 5

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